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The Benefits of Networking

Business Communication Duplicate model

Business Communication Duplicate model

The Benefits of Networking

Networking is not about getting the sale today or maybe even tomorrow but it is about growing relationships that last over the course of time. It is about how you can help others and how they can help you. If you are an active networker you probably already know the benefits that come from this. However, if you are just getting started here are some key benefits you can expect to experience.

1 Visibility – It is important that you consistently network. However, just being seen is not enough. It is important to be reliable and a seen as a resource. Your reputation within these groups is also important. So not only do you need to be seen but also be known.

2 Relationships – networking affords you the opportunity to not only meet new contacts but to grow and build on the relationships you form with them. It is about getting to know them and build on commonality and synchronicity. It is about you helping them perhaps by being a referral source for them. It is also about them helping you as well. As with all relationships this takes time to develop and nurture.

3 Opportunities – there are endless opportunities that can develop from networking. Therefore, follow up and meeting with people is important. Opportunities can arise when you are the person they think of when it comes to the product/service you offer. The opportunity could be increase sales or it could be a group presentation that leads to sales. The possibilities are endless.

Networking can be an enriching and rewarding experience. You will gain confidence the more you network. I have seen people go from being fearful of speaking in front of others to being able to do a 15-minute presentation that garnered them business afterwards. The personal growth you will experience is priceless. There are any other advantages and benefits to networking. Why not share a few that you have experienced?